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Ace Hotel

20 W 29th Street near Broadway

New York, NY 10001

212 679-2222

212 679-1947





Ace Hotel


Updated: Jul 07, 2015


id: laid-back, Gen X/Millennial boutique hotel

size: 258 rooms

luxury level: luxury level 35

atmosphere: jumping

‘hood: garment district

room windows open: yes

parking: no

price: from $289

cool detail: acoustic guitars, turntables & Smeg fridges in some rooms

hotel photo

By Terry Trucco

At a glance: Ace is a testament to graceful aging. When the hotel opened in 2009 it was the coolest place in town, the kind that can fade fast. But Ace still has its mojo, perhaps because its components are hard to beat.

A testament to artful recycling, Ace resides in the former Breslin Hotel, a once-bedraggled 1904 pile, and sports some of the most forward looking retro design in town, courtesy of Roman & Williams, New York’s of-the-moment hotel design team.

It’s got neo-grunge cred, thanks to its Portland, Oregon mother ship (six other Aces are in the pack). It’s got the Breslin, a British-inflected artisanal restaurant specializing in newly chic pub staples, like lamb burgers and beef and Stilton pie and The John Dorry, a delectable oyster bar. It’s painted black, right down (or up) to the mile-high lobby ceiling, garnished with the original decorative plaster.

The lobby isn't quite the scene it once was, but it's still buzzing, the 21st-century incarnation of the Royalton hotel lobby of the 90s (is it coincidence that Roman & Williams devised the Royalton’s 2008 redesign?).

Different times breed different lobbies. Royalton lobbyists were fashion and media players, gossiping over vodka or white wine. Ace habitués, a more low-key, eclectic crowd, emit a hip geek vibe, downing stormy Stumptown espresso and working laptops and tablets in communal solitude, seated at library tables or curled on plaid wing chairs near imposing white columns.

At night, the lobby morphs from an up-market Starbucks-with-style into a lively bar, often with a DJ.

Night or day, I love the lobby’s contrived-but-clever Cool Victorian look, layered with white schoolhouse lamps, oddball diversions like a photobooth and taxidermy accents, here a fox, there a raven. It's still a great place to hang out, if you can find an unoccupied chair.

Rooms range from moderate to pricey, a high-low mash-up that characterizes the entire chain. But Ace-style cool comes with foibles, like small, oddly shaped rooms and the accumulated grottiness of a century-plus building. And the West 20s address? Nowhere, although that's beginning to change. No matter - Ace houses its own ecosystem, with boutiques (Opening Ceremony sells everything from evening clothes and European fashion magazines to Haribo raspberries), three bars and even a sandwich shop.

Rooms: Rooms range from bare-boned, dormlike cheapies to lofts and suites with all the comforts of a DUMBO loft.

The medium room I saw was the post-college pad of my dreams, complete with a turntable, a small black box fridge stocked with Vitamin water and Jack Daniels, and a low, white-sheeted platform bed with a black and white plaid Pendleton blanket folded at the foot, a nod to the hotel’s Pacific Northwest origins. The black accent wall opposite the bed framed the flatpanel TV. (The remaining walls were white.) In lieu of a closet, a wall sported hooks with hangers, and a clever trio of stacked black boxes offered storage space and a safe. The small white-tile bathroom had a stall shower and a white pedestal sink behind a glass-paneled door backed by a white curtain.

In the one-bedroom corner suite, curved windows with black shutters and a Chevron-patterned hardwood floor defined the pleasing seating area. French doors led to the sleeping area. And the enormous bathroom featured a claw-foot tub and a separate stall shower.

Cool detail: Original art is painted directly onto a wall in most rooms, usually behind the bed, and in the lobby (note the black and white mural leading up the stairs to the mezzanine). No two renderings are alike.

Food and drink: Lots. The main restaurant is the Breslin Bar and Dining Room, the cool-Britannia expanse adjoining the lobby serving breakfast, lunch, dinner, brunch, afternoon puddings and drinks.

A (slightly) uptown riff on the wildly successful, British-inflected Spotted Pig, the Breslin was devised by Pig creators Ken Friedman and April Bloomfield and serves up succulent, damn-the-artery creations concocted from almost every animal known to man, like lamb burgers, smoked pork belly and Scotch eggs.

Feeling contrary, I lunched on the escarole Gorgonzola salad, a riff on a Cesar garnished with red onions and candied walnuts and served on a chilled plate. Though quite good, it seemed meager for $16. (The guy at the next table inhaled his in minutes and looked around the room hungrily.) My companion’s smoked pork belly special was more substantial – and quite delicious.

The hotel also houses No. 7 Sub, a branch of a stylish Fort Greene, Brooklyn sandwich shop (braised lamb with yogurt, roast kohlrabi with Mozzarella – it ain’t Quiznos), Stumptown Coffee and a thumping lobby bar.

The showstopper is The John Dory Oyster Bar, a black-tile-lined, old-style oyster bar punctuated by globe fish tanks and the hotel's 1904 tile floor. The place looks like something out of London's East End (or the raw bar at Bibendum), and the menu appears equally trad/stylish (try the kedgeree, which will transport you to the British Isles for a mere $15).

Amenities: Free WiFi in rooms and lobby. The basement fitness center includes weights and the usual cardio machines. Pets under ten lbs. allowed (no fee, but call in advance). Rudy’s Barber Shop bath products.

Surroundings: The hotel sits on a ho-hum block on the outskirts of the Garment District (the Fashion Institute of Technology is nearby) and the Flower Market. But Chelsea is close by, and Downtown destinations, like the Meatpacking District, the Village, SoHo and Tribeca aren’t too far. Madison Square Garden, Macy’s and the Empire State Building are an easy walk uptown. Times Square and the Theater District, Grand Central Station, Rockefeller Center, Fifth Avenue shopping and Lincoln Center are easily reached by subway, bus or taxi. The subway station is several blocks away; bus stops are even closer.

Back story: Ace started out in 1904 as the Breslin, a state-of-the-early-20th-century-art $1 million hotel owned by hotelier James H. Breslin, the Donald Trump of his day. A luxury hotel, it featured a grillroom just for “ladies,” and counted heavyweight champ Joe Lewis and civil rights activist and historian W. E. B. DuBois among its guests.

Like the surrounding neighborhood, the Breslin eventually fell on hard times and evolved into a single room occupancy hotel, aka SRO. Some of the permanent tenants are still in residence, a common occurrence when such properties are transformed into conventional hotels in New York. (Newspapers and websites like Hotelchatter detailed some messy skirmishes between the developers and the residents.) More recently, there were noise complaints from a house of religious worship across the street.

In November 2013, Ace creator Alex Calderwood died unexpectedly at the age of 47. His properties appear well managed, but as a hotelier with near-perfect pitch, he's missed.

Keep in mind: One of the rooms I saw smelled close and needed an infusion of air. Ace’s neo-grunge look isn’t for everyone.

What We Saw:



Franca » I like the idea of having original art painted directly onto a wall, in fact I love the work done on the wall of the staircase, so cool!

bruce » Nice find. I'll try it.


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